Have you ever considered how this message can be interpreted by your congregation?
Don’t get me wrong—much good can come from a carefully delivered financial update. But there are many things church leaders can say that communicate the wrong message. Here are four messages to avoid when giving a financial update:
1. Don’t apologize
Of the 38 parables that Jesus taught, 16 address the theme of money and possessions. And yet, many church leaders feel the need to apologize whenever money is discussed.
Let’s remember that financial matters are primarily matters of the heart. Church finances go well beyond the numbers; they paint a picture of church health and ministry accomplishment. Wise stewardship is important, mission accomplishment is important, dependence on God is important, transparent conversation is important. Don’t apologize for any of it.
2. Don’t make it about the budget
A church budget is simply the financial means by which a church fulfills its mission. But many financial updates treat a balanced budget like it’s the bullseye. Let’s think about this for a moment—what is more inspiring: mission accomplishment or a balanced budget? Did Jesus establish the church to make disciples or to finish the year in the black?
I’m not discounting the importance of fiduciary responsibility—it’s critical. But it shouldn't be talked about as if it’s the ultimate thing. A balanced budget is the means, not the ends. The budget doesn’t make disciples; the budget enables the community to be equipped to make disciples. So instead of emphasizing bar graphs and numbers, tell stories of how your church is fulfilling its mission as a way of highlighting the importance of giving to your church.
3. Don’t give a halftime speech
Too many finance updates sound like mellow halftime speeches that frustrated coaches deliver to their underachieving teams. The tone of updates like this leave the church feeling like they need to “pick it up” or “dig a bit deeper” if there’s any hope of catching up before the fiscal year ends.